We are kicking off autumn with a major focus on food prep products, with a clear goal: to make it easier to succeed in the kitchen – every single day
We are investing heavily in both product development and visibility, building on what truly makes a difference: smart functions, inspiring design and reliable performance.
Better You – more than just products
Behind this initiative is our communication concept Better You.
For us, it is not only about technology, but about how the right tools in the kitchen can genuinely improve everyday life.
The concept is built on two dimensions:
- A functional dimension, where we highlight smart design and user-friendly solutions.
- An emotional dimension, showing how our products make cooking more fun, easier and more meaningful.
Products that make a difference
Three of our most versatile and powerful products take centre stage in this autumn’s campaign:
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The new launch Prostick – developed in Norway together with the Norwegian National Culinary Team. Supplied with two mixing wands: a smaller one for sauces and emulsions, and a larger one for soups, smoothies and bigger batches. The wands are designed for strong circulation and smooth flow without creating a vacuum. The smart protective rim reduces splashing, while the food-safe materials protect pots, pans and bowls from scratches. Also included are a double whisk, a chopper and two measuring beakers that provide precision and control at every stage.
[Read more → Prostick] -
Probaker – developed in Norway in close collaboration with the Norwegian National Baking Team. A stand mixer with professional features, adapted for home use. With a double kneading system, 20 speeds and a spacious 7-litre bowl, it handles up to 5 kg of dough – with stability, power and control.
[Read more → Probaker] -
Powerfuel XL – a high-speed blender with a large capacity and enough power to blend everything from frozen ingredients to creamy nut butters. Its robust construction and powerful motor even allow you to heat soups directly in the jug through friction. A truly versatile blender for the whole family.
[Read more → Powerfuel XL]
These products are designed to deliver – every single day. With thoughtful construction and lasting quality, they become a natural choice in the kitchen. All products come with a 5-year warranty.
We are going broad – and being seen
From September, we will be visible both on TV and across digital channels throughout the Nordics.
We combine broad reach with high relevance, ensuring our presence where our customers are – on platforms that focus on lifestyle, entertainment and inspiration.
We believe in the power of small changes. When the right tools meet the right needs, something bigger happens. Smart features, Scandinavian design and a clear purpose – to simplify everyday life. Small steps in the kitchen can create big results. Better You starts in the kitchen.