We are making a strong comeback in vacuum cleaners and will launch the first robot vacuum cleaners from Innobot in our range step by step in autumn 2023.
The wireless handheld vacuum cleaner Innovac Sensor was successfully launched in autumn 2022 and the story now continues with the launch of an even more innovative product. The main purpose of robot vacuum cleaners is to make consumers' everyday lives easier by keeping their homes tidy. The first robot vacuum cleaner models will be launched in October 2023.
As a Nordic company, we know the Nordic home and the Nordic consumer. The launch of robotic vacuum cleaners is supported by an extensive consumer survey which has provided us with valuable information for product design. Our aim is to make it easy to keep a tidy home, so that consumers can spend their free time doing what matters to them.
In Norway, 26% of consumers own a robot vacuum cleaner today. With a full 57% of Norwegians saying they will buy or are likely to buy a robot vacuum cleaner in the next 2 years, the market is expected to grow significantly [1].
- The global market for robotic vacuum cleaners is expected to quadruple over the next five years. The most important driving forces are consumers' busy everyday lives and the reduced time they spend on home maintenance. Consumers appreciate freeing up time for other tasks, and are increasingly buying products with automation precisely because of the time- and work-saving functions. The growing popularity of smart homes is also driving the robot vacuum cleaner market. Wilfa naturally wants to be part of the alternative by offering a first-class robot vacuum cleaner designed for a Nordic home with a 5-year warranty, local support and service, says Morten Hoff, CEO Wilfa.
The market's easiest way to keep your home clean
According to the consumer survey, the most important features for consumers are a good cleaning result and the ability to move without getting stuck [1].
– Innobot robot vacuum cleaners avoid objects lying on the floor thanks to the precise navigation. They pass easily over thresholds, and thanks to the low height of 9.7 cm, they fit under most sofas and beds without problems, Hoff continues.
To ensure good cleaning results, Innobot robot vacuum cleaners have a suction power of 4000 Pa and a full-width mop. This differs from most other robot vacuum cleaners with mopping, where only a small part of the mopping surface moves. On Innobot robot vacuum cleaners, the entire mopping surface moves back and forth in a scrubbing motion, which helps to maximize the size of the mopping surface, the scrubbing effect and the suction capacity. All models have so-called Y-mopping, which means that the robot vacuum cleaner moves back and forth while forming a Y-shaped pattern. The SL, SL+ and AI models also have the option of vibrating mopping. With vibrating mopping, the entire mop moves back and forth with scrubbing movements with constant pressure, which provides thorough and precise mopping that removes even the most difficult stains.