Two design awards for two products

Two design awards for two products

Wilfa wins both the Red Dot and iF Design Awards 2023 for the Probaker kitchen machine and Smooth Mix hand mixer.

Functional and user-friendly design with smart functions is the main focus when Wilfa develops new products. We are therefore proud to be recognized for this work by both the Red Dot Award and the iF Design Award, and receive awards for product design 2023 for both the Probaker kitchen machine and the Smooth Mix hand mixer.

- It is a pleasure to receive awards from two recognized institutions, for two product designs, after extensive development and design processes. We see this as confirmation of our focus and determination in the work with innovative product development, says Morten Hoff, CEO of Wilfa.

In connection with the Red Dot Award, the products have been thoroughly reviewed and assessed according to, among other things, design quality and degree of innovation. Being selected from among a strong group of participants is, according to the Red Dot Award, testimony to the products' extraordinary quality.

iF Final Jury evaluates each product based on five criteria: differentiation, form, function, idea and effect. Both the Probaker kitchen machine and the Smooth Mix hand mixer received high scores on each of the five criteria - with the emphasis on form and idea for Probaker and differentiation for Smooth Mix.

Wilfa Probaker kitchen machine

The Probaker kitchen machine is designed to utilize functions that are unique to professional kitchen machines, and with a minimalist appearance adapted to the Nordic home. The product's visual form is strongly linked to function.

During the development process, Wilfa and Eker Design collaborated with both the Norwegian national baking team and hand-picked, enthusiastic hobby bakers to achieve the goal of creating a kitchen machine that provides a professional baking result for all users, regardless of experience.

Wilfa Smooth Mix hand mixer

Smooth Mix has been designed and developed with ease of use in mind. By focusing on the tactile points in addition to the functional properties, Wilfa Smooth Mix feels like something new. Special emphasis has been placed on the geometry of the whisks, which are optimized for efficient whipping of cream, egg whites and the like.

In the design and development process, we have combined our internal product development resources with the Norwegian design agency Permafrost. Together with our baking experts, the goal was to achieve optimal settings for low and high speed, with enough torque to handle dough hooks and heavy workloads, all in a stylish package.

About iF Design Award

Since 1954, the iF Design Award has been recognized as a quality assessment for outstanding design. The iF Design brand is known worldwide for outstanding design services, and the iF Design Award is one of the most important design awards in the world. It honors design achievements in all disciplines: product, packaging, communication and service design, architecture and interior architecture, as well as professional concept, user experience (UX) and user interface (UI). All award-winning entries are featured on ifdesign.com.

About the Red Dot Award

Red Dot marks that you belong to the best in design and business. The international design competition "Red Dot Design Award" is aimed at anyone who wants to stand out through design. The award is based on the principle of selection and presentation. Excellent design is selected by competent expert juries in product design, communication design and design concepts. From 19 June 2023, all this year's winning products will be presented at the Red Dot Design Award (red-dot.org ).

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