The first product to launch with the new coating is the best selling Joy Double waffle maker. Previous versions of this model have won tests for their strong performance, and it now takes the next step forward with Produre™.
Joy Double bakes two large waffles, each with a diameter of 18 cm, at the same time and is equipped with smart features to ensure even browning, five heat settings and a practical audible indicator. Its clean, matte black design also allows it to be stored upright, saving valuable kitchen space.
With Joy Double, we demonstrate how Wilfa continues to drive development forward through innovation that makes a real difference. With Produre™, we aim to make it easier to choose a safer solution for the kitchen.
Consumers are placing increasingly high demands on safe material choices in kitchen products. PFAS are often referred to as ‘forever chemicals’ because they are extremely difficult to break down and persist in the environment for a long time. By introducing Produre™, Wilfa is eliminating these chemicals and showing that it is entirely possible to combine high safety standards with exceptional performance.
The coating has been developed with sustainability in mind and is made from natural materials, completely free from harmful substances and microplastics. This not only provides a safer solution for the environment, but the long lasting non stick performance also makes cleaning significantly easier after cooking.
Produre™ combines performance with safer material choices:
- PFAS-free advanced non-stick with long-lasting release performance
- Exceptional heat resistance – withstands up to 400°C
- Improved durability – up to 3x longer lifespan compared to standard ceramic coatings
- Easier cleaning – less mess, more time for other things
- Developed with sustainability in mind – natural materials without harmful substances and without microplastics
Joy Double is the first product, but not the last. We’re introducing Produre™ step by step across our full range of products with non-stick coatings.