We are delighted to announce that Edd Kimber, The Boy Who Bakes, is Wilfa's first global ambassador.
Edd rose to fame in 2010 when he won the first season of the famous TV show, The Great British Bake Off.
Edd is a critically acclaimed food writer and author of the cookbooks The Boy who Bakes (2011), Say it with Cake (2012), Patisserie Made Simple (2014), the successes One Tin Bakes (2020) One Tin Bakes Easy (2021) and Sunday Times bestselling Small Batch Bakes (2022).
Over the coming weeks and months, we will be sharing lessons learned from Edd, special recipes, techniques, promotions and information on how to get the most out of your Wilfa products.
Wilfa is growing outside the Nordics
Wilfa's journey started in Scandinavia, now great demand is leading Wilfa to expand rapidly in international markets. As yet, Wilfa does not have the opportunity to be present in all corners of the world, but with global partners and brand ambassadors we can communicate our products throughout Europe and take a stronger position in several markets.
With a global ambassador programme, the aim is to promote Wilfa's unique design and qualities through international people who share our values.
Below you can see an overview of which products Edd uses at home, every day.
Edd Kimber, UK.