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EC by Wilfa stylinglounge på Vixens sommerfest, med sminkespeil og hårstylingprodukter

Behind the scenes in the styling lounge before Vixen's summer party

As one of the main sponsors at the House of Vixens summer party, EC by Wilfa was there behind the scenes, where Hendrix Hair styled influencers and profiles using our hair styling products.

Behind the scenes in the styling lounge before Vixen's summer party

Before influencers and personalities from TV and entertainment stepped into Vixen's first summer party at Hobo hotel in Oslo, things were already buzzing behind the scenes. Four hairstylists from Hendrix Hair were hard at work in the styling lounge, armed with hair styling products and vanity mirrors from EC by Wilfa, creating gorgeous hairstyles for the guests.

In the styling lounge, guests didn't just get to see the hair styling products. They got to experience them in the hands of professional hairstylists and see the results on their own hair. That way, they could see how the products might fit into their own styling routine.

Hårstyling i EC by Wilfa stylinglounge på Vixens sommerfest. Foto: Wilfa. Styling med EC by Wilfa hårstylingprodukter Resultatet etter hårstyling med EC by Wilfa hårstylingsprodukter

Several guests told us the experience had given them a really strong first impression of EC by Wilfa. Many also appreciated being able to kick off the party with freshly styled hair and a look that was ready for the evening.

Good light for the finishing touches

Our vanity mirrors were a natural part of the styling lounge, where good lighting mattered for hair styling, skincare and makeup alike.

Several mirrors were also placed around the venue. That meant guests could easily check their hair, touch up their makeup or have a quick glance before the next photo throughout the evening. It was lovely to see the mirrors being used exactly as they're made to be used: as a practical, natural part of getting ready.

EC by Wilfa sminkespeil var plassert ut i lokalet slik at gjestene kunne friske opp sminken eller sjekke håret i løpet av kvelden. Fotokred: lauridsenhanna

A first impression that went home with them

The encounter with EC by Wilfa didn't stop once the styling was done. As the event wrapped up, there was a queue to grab EC by Wilfa products in the goodie bags. That says something, because popular influencers who've been around the block rarely take free products home unless they genuinely want them. Several said they were looking forward to trying the products at home. So, the curiosity sparked in the styling lounge could carry on in their own hair or beauty routine after the party.

It was especially nice to hear that the combination of professional styling, products in action and the chance to try them out had created a strong first impression of EC by Wilfa.

House of Vixen's summer party was an evening filled with hair styling, makeup, great lighting and summer vibes. Thank you to House of Vixen, the hairstylists from Hendrix Hair, and everyone who popped into the styling lounge and the party.